Hood By Air 2014 Spring/Summer “MORPHING_HBA” Editorial
Thanks to this digital age, Hood By Air has seen its influence expand across the globe, landing at Italian retailer Slam Jam Socialism. Shayne Oliver’s streetwear-turned-high-end clothier is the subject of Socialism’s latest editorial, which finds photographer Mustafa Sabbagh behind the lens. The straightforward photo set highlights the darker elements of the brand – showcasing the pixilated, blown-out images screens and industrial motifs while also accentuating experimentation with texture. The photos are united by the eerie “Dunce” portrait that pervades the line, which has been turned into a mask for the models. Enjoy “MORPHING_HBA” above, then head over to Slam Jam Socialism to shop your favorites.