Directed by Pablo Ganguli and Tomas Auksas and presented by Italian coffee label Illy, “Inspiring Creativity” is a short film which features 20 artists and culture figures from the realms of art, film, fashion, design and music. Speaking with an impressive roster such as James Franco, Tracey Emin, Joan Smalls, Karen Elson, Johan Lindeberg, Moby, Hans Ulrich Obrist, Diana Picasso, Hans Zimmer and many more, the film explores innovative thinking and behaviors for nurturing inspiration. Furthermore, it looks at how culture and technology continue to affect creativity. The film shows James Franco paint the actors he’s working with — a way in which he builds on creativity from a single project — Joan Smalls speak on the supportive network her family has provided, while Hann Zimmer talks about how money has never been the motivation behind his music, “because money is not inspiring. If anything, it gets in the way of things.” Enjoy the short film above and share your thoughts below.