Essentials: Iamsu!

We take you on a trip to the Bay Area for our latest installment of our Essentials segment. With an

Fashion
24,571 Hypes 0 Comments

We take you on a trip to the Bay Area for our latest installment of our Essentials segment. With an area that has experienced the tumultuous wave of the hyphy movement in the mid 2000s, the Bay Area has progressively been a microcosm of talented artists pushing the boundaries of music. The leader of the resurgence is none other than Sudan Williams, otherwise known as Iamsu! The Richmond, California native stays rooted with his running mates, the HBK Gang and continually provides quality hits with notable collaborations with 2 Chainz, Sage the Gemini, and Wiz Khalifa. While on the road, the 24-year-old emcee and producer keeps with him his beat making kit, Sony PlayStation 4, and his iPhone 5 with him at all times. Digging into the crates of his childhood, Iamsu! pulls inspiration from Lil Wayne’s classic, Tha Carter III album as well as keeping all his belongings in his BAPE carryall. You can catch Iamsu! on the the bill for Wiz Khalifa’s upcoming Under The Influence of Music Tour and don’t forget to cop Su’s debut album, Sincerely Yours, which dropped last week.

Read Full Article

What to Read Next

Dior Homme 2014 Fall Lookbook
Fashion

Dior Homme 2014 Fall Lookbook

Having received our first look at Dior Homme’s 2014 fall/winter range at its runway showing back in

Bradley Hart's Bubble Wrap Paintings
Art

Bradley Hart's Bubble Wrap Paintings

Painting is a meticulous art in itself, but the latest work from Bradley Hart really takes the

Sango - Deixe-Me
Music 

Sango - Deixe-Me

As he has proven multiple times before, Sango is an expert when it comes to fusing Brazilian

Don't Miss Out On Princess Nokia's 'Metallic Butterfly' Mixtape
Music 

Don't Miss Out On Princess Nokia's 'Metallic Butterfly' Mixtape

Formerly known by her stage name Wavy Spice, Princess Nokia has dropped a 11-track project called

James Blake Shares A Two-Hour Mix
Music 

James Blake Shares A Two-Hour Mix

As part of his his monthly residency, James Blake has unveiled another 120-minute mix for BBC Radio


The Roots - Understand
Music 

The Roots - Understand

After releasing a previous claymation video for their single “When The People Cheer,” The Roots

Quintin Co. 2014 Spring/Summer Cooper Baseball Cap
Fashion

Quintin Co. 2014 Spring/Summer Cooper Baseball Cap

Offering up a fresh headwear release for the spring/summer season, Quintin Co. has revealed its

Nike LeBron 11 “2K14”
Footwear Fashion

Nike LeBron 11 “2K14”

In a bid to further integrate retail into the gaming world, Nike has created a limited edition 2K14

Apple's iPad Air “Your Verse” Campaign Continues with Two New Spots
Fashion

Apple's iPad Air “Your Verse” Campaign Continues with Two New Spots

Generations of users have relied on Apple products to help facilitate and orchestrate the creative

New England Outerwear Co. x Ebbets Field Flannels 6-panel Cap Collection
Fashion

New England Outerwear Co. x Ebbets Field Flannels 6-panel Cap Collection

New England Outerwear Co. has joined forces Ebbets Field Flannels on a series of 6-panel Caps for

More ▾
 
We got you covered. Don’t miss out on the latest news by signing up for our newsletters.

By subscribing, you agree to our Terms of Use and Privacy Policy.