Digital Photography Company VSCO Announces $40 Million Investment
Longstanding digital photography company VSCO made an official announcement today that it has received an investment of $40 million from venture and growth equity firm Accel Partners. Since its inception, VSCO has not only been servicing the app market quite heavily, but it also sees a majority of its loyalists come from the desktop side “VSCO Film” – the company’s film/analog emulation software extensions for Lightroom and Photoshop.
In addition to its film software and successful digital app, VSCO is also passionate about the bigger picture of inspiring creativity and building out a community for photography enthusiasts. It runs a successful Journal component to its brand, a “Grid” social community, as well as a plethora of collaborations, brand partnerships and editorial partnerships. A range of its Journal features can be seen in the gallery above while further exploration can be done here.
VSCO currently holds 43 employees that operate out of its Oakland, California offices. Speaking on the investment, Greg Lutze (who co-founded VSCO alongside partner Joel Flory) stated, “We are working to create a new digital age of creativity. We built something we wanted to use ourselves.”