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British designer Aitor Throup has been officially announced as G-Star RAW‘s new creative consultant. Under the new role, Throup has been enlisted with the task of overseeing both men’s and women’s special projects that will contribute to the continuation of G-Star RAW’s goal of driving denim innovation. With the first task of redesigning the new Oxford Street store in London out of the way, look for more new projects from G-Star RAW in the coming months.