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TSOVET is a brand that’s passionate about building and designing watches. Based in California and influenced by the aerospace and boarding industries located in that region — as well as the design details of aerospace engineers of yesteryear — the label creates timepieces that are both impeccably engineered and aesthetically pleasing. For Spring/Summer 2014, TSOVET returns with a handful of new designs that are simple, elegant and, more importantly, functional. Featured styles include the hard-wearing, minimalist JPT-NT42 — with its rubber strap, highly-visible luminous hands and markers, 200-meter depth rating and three-hand Miyota movement — the gentlemanly, office-appropriate SVT-QS40 and the aviator-inspired SVT-RS40. Ideal for a variety of purposes and settings, TSOVET’s Spring/Summer 2014 watches are available now at the HYPEBEAST Store.