Tim Cook Narrates Apple's "Better" Commercial

Just in time to commemorate Earth Day, Apple delivers its “Better” commercial narrated by CEO Tim Cook. Constantly striving to create products that are the best in every way possible, Apple shares this same passion in limiting its carbon footprint, because a product cannot truly be better than its predecessor if it doesn’t consider its impact on the environment. Shot on location at certain Apple facilities, the above video provides a look into the brand’s minimal packaging, use of greener materials, and elaborate data centers powered entirely by expansive solar panels. “While we’re proud of the progress we’ve made, we know we can still do better. It won’t all happen overnight. But we can work to get better every day.” For more on Apple’s commitment to being “better,” check out Apple.com/environment.