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The Making of the Bodega x Reebok Instapump Fury

Fresh off the full unveiling of its Reebok Instapump Fury collaboration, Boston retailer Bodega has released this video on the “back story” of the shoe. Dubbed the “Full Contact,” Bodega takes on the iconic Reebok silhouette and is all about a maximalist approach with a wild mix of colors and patterns. The upper features tan, yellow, blue, black, and red panels accented with a printed dot pattern on the inflatable cage inspired by vibrant neon candies and trippy ’80s and ’90s graphics. Check out the video now and look for these in-store and online at Bodega and select Reebok Certified Network retailers on April 19.

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