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  • Image of Safilo Unveils Marc Newson Eyewear Line

Safilo Unveils Marc Newson Eyewear Line

Unveiled at this year’s Milan Design Week, Safilo is celebrating its 80th anniversary with a capsule collection designed by acclaimed industrial designer, Marc Newson. The collection consists of five optical frames and two sunglasses in an array of coloways, including Newson’s signature royal blue and orange. Utilizing modern technology and materials such as Optyl — a lightweight steel wire created by Safilo — Newson pays homage to the label’s UFO collection, reinterpreting archival silhouettes with cutting-edge designs. Marc Newson speaks on the eyewear line, saying:

For a designer, collaborating with such an iconic brand as Safilo, with its strong DNA and history of excellence, presents an extraordinary opportunity to explore new stylistic directions, combining the heritage of the brand with a fresh and innovative perspective. I enjoyed teaming up with this large, professional company that is properly industrialized and disciplined in the process of bringing the product to market, as well as a true expert in craftsmanship. At the end of the day, they want the product out there as swiftly as I do.

The collection is priced at $323 USD for the optical frames and $343 USD for the sunglasses, and will be available at select stores worldwide including colette, Dover Street Market, as well as online at MR PORTER.

Date: Apr 8, 2014  /  Views: 2234  /  Author: Arthur Bray
Category: Style  /  Tags: Accessories, Eyewear, Marc newson, Safilo