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Nike "Risk Everything" 2014 World Cup Campaign by Wieden+Kennedy

“To win glory on the world’s biggest stage, the world’s greatest footballers must be willing to risk everything.” Thus, Nike presents “Risk Everything” ahead of the 2014 World Cup. Created by Wieden+Kennedy and directed by Jonathan Glazer, the piece – a follow-up to 2010′s “Write The Future” – focuses on the pressure surrounding stars Cristiano Ronaldo, Wayne Rooney and Neymar as they get set to take the world’s grandest stage. The World Cup kicks off in Brazil this June.

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