“NEW RULES” Film by Harvey Nichols
For 2014 spring/summer, Harvey Nichols unveils a short fashion film titled “NEW RULES.” Directed by creative agency Bunker London and styled by Matthew Joseph, the film experiments with various looks and presents a progressive rendition that showcase this season’s noteworthy pieces. Celebrated labels are featured such as Hood By Air, KRISVANASSCHE, Christopher Kane, Damir Doma, Gareth Pugh, Black Scale, KTZ, Ann Demeulemester, Givenchy, Raf Simons and Balmain. Building off the constant cohesion between formal and sporty versus glam and grime, the film parallels these sensibilities to highlight the growing integration between opposites. Sountracked by UK bass producer Lil Silva, enjoy the film here and look for the 2014 spring/summer collection at Harvey Nichols.