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While the American domestic production movement has been going strong over the last few years, Icon 4×4 has taken its own stake with a focus on reinventing vintage design. In this beautifully directed film by William Bradford, the story of Icon 4×4 is uncovered and its penchant for classic Americana in the modern era is put on display. Two new models also take center stage, the Icon Thriftmaster Pickup and the Icon E-Flyer Bike.