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American actor, screenwriter and director James Franco has been appearing in Gucci advertisements since 2009, while also collaborating on various creative projects such as producing The Director in 2013 – a documentary based on the Italian fashion house’s creative director, Frida Giannini. His latest endeavor sees him direct and star in a new short film. Titled, “Techno Color Sunglasses,” the film was shot at the famous Chateau Marmont in Los Angeles, where Franco and his gorgeous accomplice are found clad in 2014 spring’s Techo Colo Sunglasses collection. Iterating iconic eyewear silhouettes with special lightweight alloys and bold colored lenses, have a glimpse at the new range here and enjoy the alluring film.