THE NORTH FACE White Label 2014 Spring/Summer Video

Having previously made an introduction earlier this month with a look at its Fall/Winter 2014 range, here we get a closer look at THE NORTH FACE‘s White Label imprint with a new video. Kept specific to the South Korean market (and the dismay of many The North Face fans), the video highlights the brand’s fishing- and camping-inspired aesthetics in a setting resembling the Yosemite National Park in the U.S. The video does well to honor the original concept, “Camp Curry In Yosemite,” as well as the brand’s own outdoors heritage. Enjoy the lookbook above.

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