Share this article with friends Share

Selfridges' "Board Games" features Custom Skate Decks by Some of Fashion's Greats

Purveyors of high fashion from its grand hub in the UK, Selfridges has a proven resumé in trend

Purveyors of high fashion from its grand hub in the UK, Selfridges has a proven resumé in trend seeking. In keeping with this, the retail giant now adopts skateboarding into its arsenal, creating a set of custom decks to represent some of its regarded brands. Some of the more logical highlights include decks for Billionaire Boys Club, and Saturdays Surf NYC, while Hong Kong’s :CHOCOOLATE draws an interesting and humorous parallel with a certain legendary Torrance-based skate brand. The likes of Jil Sander, Hood By Air, Blood Brother and Kenzo are also amongst the collection, the full range of which is viewable and purchasable here.

Read Full Article

What to Read Next

Sky Ferreira - You're Not The One (Cid Rim Remix)
Don Cannon x Rare Addiction Aviator Bag
Nikon 1 V3 Camera
Young Money - Rise Of An Emprie (Album Stream)
Uniforms for the Dedicated 2014 Spring/Summer Campaign
Remix x Casio G-Shock GA-100
Load More