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  • Image of Selfridges' "Board Games" features Custom Skate Decks by Some of Fashion's Greats

Selfridges’ “Board Games” features Custom Skate Decks by Some of Fashion’s Greats

Purveyors of high fashion from its grand hub in the UK, Selfridges has a proven resumé in trend seeking. In keeping with this, the retail giant now adopts skateboarding into its arsenal, creating a set of custom decks to represent some of its regarded brands. Some of the more logical highlights include decks for Billionaire Boys Club, and Saturdays Surf NYC, while Hong Kong’s :CHOCOOLATE draws an interesting and humorous parallel with a certain legendary Torrance-based skate brand. The likes of Jil Sander, Hood By Air, Blood Brother and Kenzo are also amongst the collection, the full range of which is viewable and purchasable here.

Date: Mar 13, 2014  /  Views: 81  /  Author: Josh Davis
Category: Arts  /  Tags: Art, Y-3, Yohji yamamoto, Dries van noten, Jil sander, Neil barrett, Hood by air, Rick owens, Selfridges, Jimmy choo, Peter pilotto, Billionaire boys club, Kenzo, Boy london, Saturdays surf nyc, Skateboards, Blood brother