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Purveyors of high fashion from its grand hub in the UK, Selfridges has a proven resumé in trend seeking. In keeping with this, the retail giant now adopts skateboarding into its arsenal, creating a set of custom decks to represent some of its regarded brands. Some of the more logical highlights include decks for Billionaire Boys Club, and Saturdays Surf NYC, while Hong Kong’s :CHOCOOLATE draws an interesting and humorous parallel with a certain legendary Torrance-based skate brand. The likes of Jil Sander, Hood By Air, Blood Brother and Kenzo are also amongst the collection, the full range of which is viewable and purchasable here.