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Continuing its campaign of imaginative storylines for its Kobe 9 Elite collection, Nike teamed up with Foot Locker to present a new commercial. Seeking to highlight Kobe Bryant‘s undying pursuit of perfection and creativity on the court, the two brands re-imagined what life would be like had Kobe taken to mechanics instead of basketball. For instance, Kobe’s take on the lightbulb would simply outshine Edison’s original design, being more radiant, durable and able to make anyone look handsome. A funny testament to Kobe’s extraordinary ability to make something from nothing, enjoy “The Kobe Light Bulb” above.