Nike 2014 Spring/Summer Free Hyperfeel
Nike‘s dedication to elite performance has led it to some pinnacle innovations – air bubbles, threaded footcages and lightweight foams amongst them. Here, the brand comes full-circle for a new silhouette: the Nike Free Hyperfeel. Developing on the brand’s “Nature Amplified” ethos this season, the Free Hyperfeel combines the flexibility of Nike’s coveted Free outsole with research from Beaverton, which pressure-mapped the exact places where runners most commonly put foot to pavement. Accordingly, the shoe is a true extension of natural anatomy: a thin XDR rubber outsole features hexagonal notches to provide superior intimacy between the foot and ground, while the shoe replaces traditional midsoles with a Lunarlon insert at the interior. The Swoosh also infused Flywire into a seamless Flyknit upper, maximizing support and compression while allowing supreme breathability. Comprised of just seven parts, the Free Hyperfeel is certainly a testament to the old “less is more” mantra. Look for these to drop on September 5 at Nike retailers in the U.S., UK and Japan, while pre-orders are now being accepted here.