thisisneverthat 2014 Spring/Summer “POLAROIDS” Video Lookbook
One of the more genuinely interesting video lookbooks to come out recently is delivered courtesy of thisisneverthat, who recently debuted their Spring/Summer 2014 collection with a new clip. Working under the title “POLAROIDS,” the standout Korean label chose a vintage ‘videotape overdub’ aesthetic for the video, which cleverly ties into thisisneverthat’s heavy skateboarding influence. Coach’s jackets, bucket hats, perfectly draping T-shirts and printed bombers are amongst the highlights in the video, all of which are executed with tasteful branding and designs. Enjoy the video lookbook above, and check out more from the brand here.