Recently Patagonia launched its first surf shop at the heart of the Bowery in New York City. Welcoming them to the East Coast, surf-centric blog Indoek hung out with the employees to learn more about the label’s aesthetics. In just over five minutes, we’re treated to a look at the new storefront and its utilitarian, environmentally-friendly designs before a trip to the coast and a rooftop camping session. Directed by Drew Innis and narrated by Patagonia NYC shop manager DL Tashjian, the short reinforces Patagonia’s adventurous lifestyle for the outdoors. If you happen to be in the area, be sure to pay the store a visit.