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Red Wing Shoes presents Made in the Land of Wheat and Maize, its new series showcasing men and women with an appreciation for things that are made to last. Featured here is singer-songwriter of Bon Iver and Eau Claire, Wisconsin native Justin Vernon. Deeply tied to his hometown and its rhythms, Vernon’s outlook on and appreciation for life is tied to the sense of community of his hometown. Check out the video now to see how Vernon’s appreciation for timeless things was borne of out his Midwestern roots.