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Hood By Air has debuted its new “FUCCBOI” film to accompany the label’s Fall/Winter 2014 collection. The work of Matthew Williams and Jack Heller, the video focuses on the drama of dance and movement and the challenging of norms and expectations. As HBA founder and designer Shayne Oliver puts it, the film is to “all the FUCCBOI’s who shred the status quo with aggression and lush energies.” Check out the short film now.