G-Star and Bionic Yarn Launch “RAW for the Oceans” with Pharrell Williams
G-Star and Bionic Yarn held an event to expand on their upcoming collaborative project in sustainable fashion. Dubbed “RAW for the Oceans,” the collection will consist of denim from G-Star that incorporates Bionic Yarn’s Bionic® eco-thread made from recycled plastic bottles.
The project was realized in partnership with The Vortex Project, which addresses the threat of plastic pollution by creating environmentally sustainable and commercially viable initiatives for companies by recycling waste collected from the oceans.
On the collaboration, Bionic Yarn brand ambassador Pharrell Williams commented: “Working with G-Star was an obvious choice, because they have a legacy of pushing the boundaries of fashion and denim forward. Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do. Everyone has jeans in their closet.”
At the conference, HYPEBEAST was able to meet with Pharrell who fielded our questions about the project, the process, and his personal involvement with sustainability.
The RAW for the Oceans collection will drop at select G-Star RAW stores and online on August 15.