After several years of cutting his teeth as a journalist and fashion editor and eventually as FHM’s fashion director, Rich Evans stepped out on his own to start the Brixton-based Rich London PR agency in 2009. His commitment to working closely with brands that he cares for is reflected in his choice of Essentials. Having a strong connection with the things he carries, most of Rich’s items have certainly stood the test of time with a few mentions going out to his Clarks Wallabees, Homini Emerito Loafers and his trusty eight-year-old Altamont shirt. A few choice picks from his eyewear collection include a pair of Persol folding sunglasses and his London Retro glasses he wears to correct his vision while other personal accessories include a bevy of watches and hats. In between bouts of golf, taking photos and dousing his food with hot sauce, he likes to kick back with his kids and watch Auction Hunters on his 50-inch Toshiba SMART LED TV.