Share this article with friends Share

BBDO Group Moscow Offices by Nefaresearch

In developing ad agency BBDO’s office in Moscow, the main challenge that architectural firm Nefaresearch faced was finding a way to reconstruct a 19th century four-story factory building into a modern office space that meant the constant change of the advertising industry. The goal was to create, with irony, a rich dynamic and contemporary image in the BBDO’s branded palette that unified each office space, yet divided them into functional work zones. While the ground floor serves as a welcome center for its visitors and guests, it also features a number of working/meeting areas as well as a cafe that can transform into several additional functions, from conducting seminars to a testing lab. The remaining three floors are devoted to working spaces that are intended to respond to the ever-changing realm of advertising by being instantaneously reconfigurable depending on its required purpose.

SourceArch Daily
Read Full Article

What to Read Next

Klemens Torggler The Origami "Evolution" Door
3.1 Phillip Lim 2014 Spring/Summer "NEW WAVE" Collection
The Hundreds 2014 Spring/Summer T-Shirts
Streetsnaps: Trung Le Thanh
Naked & Famous 2014 Spring/Summer Shirts
ZHU - Moves Like Ms. Jackson (OutKast Remix)
Load More