Play Cloths 2014 Holiday "Curse Your Luxury" Lookbook featuring Pusha T

The latest 2014 Holiday lookbook for streetwear brand Play Cloths features co-founder and hip-hop artist Pusha T. The campaign for the collection, dubbed ”Curse Your Luxury,” is the G.O.O.D. Music recording artist’s first time modeling for his brand. Play Cloths was founded by King Push with No Malice, also known together as the hip-hop duo Clipse, and strives to embody a mix of high-end and technical themes in its street-ready designs. We are presented with a lineup of predominantly dark pieces with black palettes running prevalent, while contrasted by white motifs of text and prints. Enjoy the images above and head over to Play Clothes to purchase the pieces.