HYPEBEAST and Green Label Present: Green Label Live with RAC Recap

To celebrate the launch of its newest venture – Green Label Live – Mountain Dew‘s Green Label took over the Highline Ballroom last night with some help from producer/recording artist RAC. Amsterdam-based DJ crew Illuminati Ams and Harlem-bred hero Austin Millz took the stage ahead of the headliner, warming the crowd with a pulsing combination of new hip-hop and classic dance tracks. Special mixed ‘Dew’ cocktails flowed freely as RAC took the stage for a special DJ set, with André Allen Anjos and company rocking the crowd with a selection of French disco and ambient garage jams. What’s more is that RAC announced Green Lab’s Open Call campaign in which the brand will award one winner a $50,000 USD grant to record an EP, the ability to tap RAC for career advice, a music video and an opportunity to take the stage in 2015 at the Green Label House during SXSW. Listen to Green Label’s specially-curated playlist here for inspiration, then look out for our next installment of Green Label Live coming to a city near you. Enjoy our recap of the action above.