David Beckham Set to Launch Own Lifestyle Brand

Reports have surfaced that David Beckham has officially signed a deal with Hong Kong-based Global Brands Group to launch and develop his own lifestyle brand. The ex-footballer has already delved into the world of fashion with his bodywear collection in collaboration with H&M earlier in the year, and his latest venture is another step forward in driving the, “continued development of the Beckham brand globally in new consumer product categories.” So far there haven’t been any hints as to what products Becks will be expanding his brand into, but its safe to say that whatever he ends up putting out will be flying off the shelves. Stay tuned for more updates on this story.