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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    07:00: I moved to California from New York City in 2009, then settled in downtown Long Beach in February of 2010. That said, it’s probably the most diverse place I’ve ever lived. Agenda Long Beach is a 10-minute walk from here.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    07:15: Starting the day with an omelette at the Omelette Inn. They have the best salsa here – it goes with anything. The spot is only open until 2 p.m. though.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    08:30: Agenda Show founder Aaron Levant in the background, wearing all black – as usual.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    08:45: Preparing for Day 1 after setting up with the team.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    09:00: The CLSC x Agenda "110" snapback came out amazingly well. Josh (of CLSC) will also be doing an art installation for Bascamp at Agenda New York City as well.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    09:15: Flexfit and Basecamp are very grateful to have Benjie Escobar participating in the show. He's one of the best dudes in the industry.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    09:30: Crazy view from above the show floor.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    10:00: Morning meetings with Punkerpat (behind Andrew) and Shawn Grant from Hurley.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    10:30: The Basecamp space was created to showcase creative talents alongside special product. It's unlike more traditional tradeshow booths I've seen. The bar is behind a mirror wall, with a small window cut out.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    11:00: Sometimes it's necessary to hide in the back and work away from the bustle of the show floor.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    13:00: Freerange's Original Chicken Sandwich is a must-have.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    16:00: Hanging with Hans and Bobby at Mauli Ola Foundation. They're a group of world-class surfers that teach child cystic fibrosis and cancer patients to surf. If you're in Hawai'i, check them out in North Shore.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    17:00: The finished product from Benjie. Can't believe it only took him two days. Jin and John Hall were his assistants throughout the process.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    18:15: A sneak peek at the In4mation x Agenda reversible bucket hat developed for Agenda in New York City. It has raw denim on one side and an all-over sublimation print on the other.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    18:30: Day 1 of Agenda Long Beach wraps up.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    19:00: Having dinner with the Flexfit crew at Yard House on the beautiful Long Beach Pier.
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  • Image of The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach
    21:00: After a long day, a quiet walk out into the Long Beach dusk.
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The Trade Show Grind: A Day with Andy Song of Flexfit at Agenda Long Beach

While making the rounds at Agenda Long Beach, we had the chance to link up and spend the day with Andy Song, director of marketing for Flexfit — an integral part of Agenda including contributions such as cap collaborations with select brands. From start to finish, we see some of the sights and interactions that go into a day with Andy Song. For over 10 years, Song has served as Flexfit’s marketing director and is the creator/director of “Basecamp.” Among the highlights of Agenda, Basecamp enabled several creatives to put their talents on full display. The multifaceted Song and Flexfit has also been huge force behind the POW! WOW! School of Music initiative that helps to bring youth and music together as we look forward to next month’s annual POW! WOW! initiative in Hawaii.

Date: Jan 13, 2014  /  Views: 54  /  Author: Nate Bodansky  /  Photographer: Brandon Shigeta/HYPEBEAST
Category: Style  /  Tags: Accessories, Agenda, Fashion, Hats, A day with..., Flexfit, Agenda long beach, Andy song