Beats by Dre has enlisted Seattle Seahawks Pro-Bowl cornerback Richard Sherman for its latest “hear what you want” commercial. This timely release is hot on the heels of Sherman’s NFC Championship game-wining tip that denied San Francisco 49ers wide receiver Michael Crabtree a touchdown grab, in turn ensuring the Hawks a trip to Superbowl XLVIII. Fresh off a league leading eight picks, Sherman is infamous for his trash talking on and off the field, which has received a lot media scrutiny as of late. The above clip sees a swarm of media members probe into his antagonistic behavior, tough upbringing and reputation, which he ultimately drowns out with noise-cancelling Beats. Be sure to peep the entertaining visual above and also check out Sherman’s emotionally charged post-game interview with sideline reporter Erin Andrews, whereby a few choice words were thrown in the direction of Crabtree.