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Spring/Summer 2014 sees the launch of brand new menswear label NOTCH London. With a belief in simplicity and an emphasis on detail and class, the label’s collection of garments utilizes both form and function to fit and flatter. Offering a mix of key wardrobe staples like simple shirting, soft jerseys, denim and outerwear, the range is perfect for layering to create a variety of ensembles. Highlights include indigo-dyed jersey sweatshirts, a lightweight version of the classic M65 field jacket, soft graphic tees, and a denim work jacket. Finally, details like slim fits and reduced collar sizes lend the pieces a sharper, more contemporary shape. NOTCH London’s Spring/Summer 2014 drop will soon be available at independent stores across the UK.