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David Beckham‘s highly successful Bodywear collection for H&M returns for Spring 2014 with the English superstar once again appearing front and center for the range’s latest seasonal campaign. Featuring a fresh take on the heritage styles of old, the new collection sees stripe motifs and varsity-style lettering across henleys, tanks, sweats, trunks and more. Furthermore, this season’s release sees the debut of the first-ever kids Bodywear collection, which looks to translate the menswear pieces of the grownup collection for little ones. David Beckham Bodywear for H&M’s Spring 2014 collection will be available in stores and online beginning January 30 while an action-packed Beckham-starring campaign – directed by Nicolas Winding Refn of Drive and Only God Forgives fame – is set to debut during Super Bowl XLVIII.