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Beginning today, SoundCloud will be introducing advertisements into their streaming service. For now, the advertisements will only be running in the United States, SoundCloud’s biggest market, and will only play on select content. Currently only SoundClound’s Premiere level partners, an invite-only level likely comprised mostly of record labels and select artists with major followings on the platform, have the option to enable ads on their tracks. Each time an ad runs before a song plays, that artist will receive a portion of the revenue gained from it. For more information, visit SoundCloud’s official page on the matter here.