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The "Restless East" Editorial by Rick Genest

Joining forces with Rick Genest, HYPEBEAST presents the “Restless East” editorial – an image-led feature tempering with the idea of the Jiangshi identity within Asian folklore. Clad in an array of meticulous suits and formalwear, ‘Rico the Zombie’ stands overlooking the bustling streets of Hong Kong, revealing an eerie disposition that contrasts nicely with his extravagant getup. Shot and directed by the in-house team, pieces from this season’s 3.1 Phillip Lim, ETRO and Burberry Prosum collections are juxtaposed with Rick’s morbid body art, presenting a set of striking images that never fall too far from motifs of life and death.

Location : Wontonmeen   /   Special Thanks: Edward Lok Edmondson, Bo Puinar Hui & Patricia Choi
PhotographerTo Cheuk Yin/Hypebeast
CreativeWilf Cho/Hypebeast
StylistStefano Mok/Hypebeast
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