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“New Balance is focused on providing innovative, high performance baseball cleats with unmatched comfort. As a result, athletes are choosing to wear New Balance,” says Mark E. Cavanaugh, general manager of sports marketing at New Balance. NB is very proud of the fact that there are a growing number of players without contracts who are sporting NB’s on the field. NB is also committed to working with Team NB athletes to support their charitable endeavors off the field. All endorsed athletes are contractually committed to giving back to charities or their local communities. Essentially, Boston was in the market for a shoe deal and being Massachusetts-based along with having such a reputation, NB came in and sealed the deal. New Balance baseball athletes will be wearing either the new MB3000 cleat or MB4040 on the field in 2013. The new MB3000 is a lightweight, low-profile cleat that provides luxurious comfort even through extra innings. Performance running technologies are used to eliminate spike pressure and provide an athlete superior comfort and fit on the field. A new spike plate design eliminates 30% of the weight compared to the previous spike plate and a supportive overlay on the upper secures the foot during quick movements on the field. The MB3000 is available in mid-cut (MSRP: $94.99 USD) and low-cut versions (MSRP: $89.99 USD).