Levi’s fall campaign in collaboration with Doug Aitken‘s Station to Station, a public art project made possible by Levi’s®, kicked off on Friday with the inaugural launch in New York City. Station to Station, a public art project made possible by Levi’s®, has come to represent one of Levi’s seasonal messages, touching upon the notion of #MakeOurMark, as a call to action for creativity and to get people involved in making an impact on both the present and future. As a physical manifestation of the concept, a train left New York City towards Pittsburgh, the second stop on the tour and a suitable place to help provide a magnified level of creativity. As we settled into the Steel City, we sat down for a conversation with contrasting personalities Eddie Huang of Baohaus and DJ So Super Sam as they spoke about different elements of their identity and creative process, ultimately ending off by defining their future goals. As we prepare to board the train once again, our next stop on the map is Chicago and one of increasing importance in various cultural capacities. Stay tuned for updates along the tracks as well as the upcoming roundtable discussion between Eddie Huang and So Super Sam.
Levi’s® Station to Station Schedule
New York, New York — September 6, 2013
Pittsburgh, Pennsylvania — September 8, 2013
Chicago, Illinois — September 10, 2013
Minneapolis / St. Paul, Minnesota — September 12, 2013
Santa Fe, New Mexico — September 18, 2013
Winslow, Arizona — September 21, 2013
Barstow, California — September 24, 2013
Los Angeles, California — September 26, 2013
Oakland/San Francisco, California September 28, 2013
Station to Station, a public art project made possible by Levi’s®, spans the month of September across the United States. Setting forth as an initiative to help push the boundaries of creativity and discovery through various pillars of culture including music, art, food and film. The project itself is manifested via a physical train that traverses from East out to West, ending on September 28 in Oakland, California. For ticketing information and info on how to get involved, head over to levi.com/makeourmark.