Levi’s® Launches the Public Art Project #MakeOurMark Today with “Station to Station” in NYC
Levi’s® sets off on one of its boldest efforts in support of an artist-driven project called Station to Station, a public art project made possible by Levi’s®. The massive effort spearheaded by artist Doug Aitken will make its way across the United States, manifesting itself through physical form courtesy of a touring train. Much of the United States’ early foundation was built on migration and discovery, thanks in large part to the railroads. However, a quick look around and it’s without a doubt that the modern day landscape for discovery is much different than what was experienced in formative years of the Western world. Levi’s® and Station to Station will explore this ongoing theme and act as a facilitator and activator of new-age collaboration and the progression of creativity that spans a sphere without limits or boundaries. Station to Station will integrate several different creative pillars ranging from food and film to art and music, spanning the famous and the up-and-coming for a truly inspiring juxtaposition of creative identities. Among the creatives set to join the dialog are Beck, the Savages, Raymond Pettibon, Twin Shadow, Ed Ruscha and many more. Each stop will see a creative collision of these elements as HYPEBEAST will present its own unique perspective on the story as it rides the train in its entirety, and also enticing readers to go out and #MakeOurMark for the future. On four stops along the way — Pittsburgh, Chicago, Minneapolis/St. Paul and Santa Fe — HYPEBEAST will play host to an inquisitive series of Round Table discussions pairing creatives of different backgrounds as they tackle important issues pertaining to their work and influence.
The initial stop begins in New York City on Friday, September 6. From there on, the Station to Station train will visit several cities across the way — each with their own unique activities and creative showings — before ultimately concluding in Oakland, on September 28, 2013.
For more information and to join the project, head over to makeourmark.levi.com.
Levi’s® Station to Station Schedule
New York, New York — September 6, 2013
Pittsburgh, Pennsylvania — September 8, 2013
Chicago, Illinois — September 10, 2013
Minneapolis / St. Paul, Minnesota — September 12, 2013
Santa Fe, New Mexico — September 18, 2013
Winslow, Arizona — September 21, 2013
Barstow, California — September 24, 2013
Los Angeles, California — September 26, 2013
Oakland/San Francisco, California September 28, 2013