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Former BEAMS PLUS director and head designer of Baracuta‘s Blue Label offshoot, Kenichi Kusano‘s is no stranger to sophisticated lifestyle designs. Iterating iconic staples like the G9 and G4 jackets with updated riffs, Blue Label continues to echo the heritage imprint’s preppy yet rebellious motifs in fashion, catering for a myriad of personalities and subcultures. Here, Kusano sits down with Rigout to talk about what Baracuta means to him, the appropriation of fabric with style – furthermore making comparisons between Baracuta and other timeless labels like Levis, Converse and Red Wings respectively.