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Inside Paul Smith’s No. 9 Albemarle Street Store

Iconic English fashion designer Paul Smith takes viewers through the doors of his freshly redesigned No. 9 Albemarle Street Store in London, sharing a peek at the store’s architecture, design, color composition and humorous little quirks. Sharing everything from the domino room — which uses 26,000 dominoes as an unconventional wallpaper — to Smith’s own comical drawing of a cat on the store’s cast iron exterior, the shop itself has seen a vast expansion, with the connection of the original No. 9 store with the newer No. 11 store through a tunnel at the back of the store. The interior is kept fairly minimal with classic wooden racks and tiling in order to allow the clothes to maintain the viewers interest. Check out the eye-catching store design in the video above.

Date: Sep 18, 2013  /  Views: 2977  /  Author: Zahra Jamshed
Category: Lifestyle  /  Tags: Paul smith, Videos, Retail