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Richard Sachs, a bike maestro and “industrial revolution” adopts the creative skills behind design company House Industries for a 2013 complete. The customization includes eponymous branding and logo designs applied throughout the unique color mixed frame. The clean and precise design applications embellish further parts of the complete bike set as well as a paired racing shirt, and come in both subtle detailing, and obvious signs of the collaboration with both parties’ mark on show. Read more about the story behind the project here.