For most trade show attendees, the sweeping behind-the-scenes effort will go largely unnoticed, eclipsed by the whirlwind of brands, marketing and PR aimed at attracting visitors. For those wondering what constitutes an important everyday carry for a trade show organizer such as Perry Pugh of KNOWSHOW, our latest Essentials segment should address your curiosity. In slight contrast to the pomp and pageantry of mega-trade shows such as Agenda or Capsule, Vancouver’s KNOWSHOW isn’t slumping behind the wheel with a 275-brand roster that includes a mixture of leading and emerging names, many of which one should expect to see making the trade show rounds. Translating prior experience as a sales rep for brands including Brixton and WeSC into a managerial position for Canada’s premier lifestyle summit, Pugh recently took a moment to showcase several items that are of utmost important to his daily goings-on. Shouting out fellow Canucks Herschel and Ken Diamond, Pugh included a collaborative tote bag as well as a leash and keychain respectively, alongside a newer edition of the adidas Tech Super 2.0 together with a beverage that may be unfamiliar to those outside of Canada; the Caesar.