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Here we present a first look at Danish brand Elka Regntøj, the imprint under iconic rainwear brand Elka. Fall/Winter 2013 marks the first look at the brand’s new direction, initially sparked by collaborations with Rei Kuwakabo in 2007 and Norse Projects in 2009. Now, the brand carries ideas formed in those relationships into a new collection, focused on functional waterproofing housed within sleek, fun silhouettes. To celebrate the launch, a release will be hosted at 290sqm in Amsterdam, featuring an art installation mixing canvases with combinations of Elka’s PVC fabrics. If in the area, be sure to stop by 290sqm on Thursday, September 19, with festivities beginning at 6 p.m.