YOURS Finds Multiple Ways in Destroying its Classic Grey High-Top | Video
Not the most conventional way of showcasing this season’s latest product, New Zealand footwear staple YOURS has produced a short clip showcasing the myriad of possibilities of destroying its Classic Grey High-Top. Shot in slow motion, YOURS enlists a flame-thrower, red paint, chainsaw and even a pig’s head to destroy the otherwise clean-cut silhouette. Soundtrack by a female vocalist narrating the destruction processes in French, the ironic clip is a compelling introduction to the fledgling imprint. Head over to the YOURS webpage for more on the brand.