Nicola Formichetti Makes His Mark as New Artistic Director at Diesel with JOGG JEAN Video

In light of the recent appointment as artistic director of Diesel, Nicola Formichetti presents striking visuals in celebration of the Italian brand’s latest venture — the JOGG JEANS collection. Crafted with a hybrid of traditional and progressive denim techniques, the JOGG JEANS collection sees the durability of denim with the relaxed attitude and comfort of sweatpants. With a denim exterior and a jersey, sweatpant fabric interior, the JOGG JEANS allows both comfort and flexibility — motifs which are communicated in its campaign video. Shot and directed by Tim Richardson, Formichetti enlists a cohort of street dancers who put the resilient denim into motion. Soundtracked by Azealia Banks‘ “ATM Jam,” here’s a quick glance at Formichetti’s latest creative efforts.