Motorola has officially unveiled the Motorola Moto X smartphone, the latest flagship phone from the brand. Part of a new push for the brand, the Moto X has been designed with an emphasis on design, usability and customization. To that end, the Moto X gives users the ability to change the front and rear plates according to their tastes. The phone runs a streamlined version of the Android OS that does away with a lot of the bloatware that’s become so common these days. Spec-wise, the new phone features a 4.7-inch 720p AMOLED screen, 2 GBs of RAM, a Snapdragon S4 processor, 32 GBs of storage, and an improved camera design for quick shooting with improved low-light sensitivity. The Moto X will be available later this year starting at $200 USD.