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In light of the forthcoming cold season, Lacoste L!VE ventured to the Nordic shores to produce their Fall/Winter 2013 lookbook. Shot in Reykjavik, Iceland, the French brand has taken a decidedly ‘unconventional’ route to its collection. Here we find Lacoste’s generally minimalist aesthetic given quaint, contemporary touches on sweaters, shirts and jackets. Particularly, raised felt lettering on sweaters and gradient dip-bleached casual shirts for men make the pairings stand out. Musician and graphic designer Gudmundur sports the men’s line alongside the lovely Hulda, who cameos in the women’s pieces. Look for the Lacoste L!VE Fall/Winter 2013 collection at retailers soon.

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