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I Love Ugly 2013 "July Collection" New Arrivals

Here we find New Zealand-based menswear brand I Love Ugly delivering select highlights from its “July Collection,” just in time for the beginning of the seasonal transition. Consistent with its clean, classic aesthetic, the brand presents a series of creative takes on men’s essential items. As such, the Navy Two Tone Bomber takes the classic bomber silhouette, reappropriating it with navy and beige wool around the body and sleeves. The Ivory Oxford Formal Shirt features dark, contrasting buttons and an antique fabric detailing around the cuff. Elsewhere, the ever-popular floral patterning garnishes the Grey Charcoal Bomber as its lining. These witty details, alongside the perfect slim fit, make I Love Ugly’s “July Collection” an instant classic. Look for the pieces featured above in the HYPEBEAST Store.

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