Bull market in 2013 or not, starting a brand takes a lot of hard work, some creative thinking, and a lot of confidence. Zachary Ching seems to have this in excess, exemplified as he sits comfortably in the VFILES office as retail manager. VFILES has recently risen over the past few years as an exclusive retailer for high-end sportswear brands like Hood by Air, X-Girl and PYREX. Needless to say, a taste for the unusual and a keen sense of trendiness has kept the Honolulu native successful. Eye-catching lightweight Reeboks, vintage photo books and movies, and even a bottle of hand sanitizer all serve to tell the story of an explorer constantly on the search for all things cool, all the while staying firmly rooted in the taste that got Ching where he is. Enjoy Zachary Ching’s Essentials above.