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Dr. Martens 2013 Fall/Winter "What Do You Stand For" Preview

Dr. Martens is building anticipation for Fall/Winter 2013 with “What Do You Stand For,” a new campaign that kicked off last week with a launch party in New York. Featuring music by Chairlift, Melo X and Becka Diamond, along with boot customization by Nephilim Giant, the event — more importantly — was a showcase for next season’s shoes, boots and bags. If this preview is any indication, expect plenty of studs, plaids and loud colors perfect for the brand’s fervent, punk fan base, along with more subdued styles paired with its signature “bouncing soles.” Take a peek here and stay tuned for details and release dates.

PhotographerJerry Buttles/Hypebeast

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