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Widely-regarded as the best America has to offer, Cone Denim has been a leading supplier of denim fabrics to top apparel brands since 1891. The North Carolina-based company continues to operate out of its Greensboro, North Carolina mill to this day, using fly-shuttle looms to craft top-notch materials for customers such as Levi’s, Tellason and Raleigh Denim. In this behind-the-scenes video, photographer Farhad Samari — on assignment for Inventory Magazine — takes a personal tour of the Cone Mills facility in North Carolina, where product development director Bud Strickland was on hand to provide valuable insight into the iconic American company. The feature was filmed by Aaron Kurtz and is available now for your viewing pleasure above.