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A Look Inside Freemans Sporting Club's New "Barbershop"

Having spent the early part of the year opening its first international flagship in Tokyo, Freemans

Having spent the early part of the year opening its first international flagship in Tokyo, Freemans Sporting Club is now working on a major consolidation of its “sporting life” concept into one that integrates the restaurant and bar, men’s apparel, and grooming under one umbrella brand. A recent change took place at its New York brick and mortar where the brand’s in-house barbershop has moved next door at 10 Rivington Street, making way for a bespoke fitting room that will open later this year. With an appropriately straightforward designation, “Barbershop” – expected to become “Freemans Sporting Club Barbershop” starting January 2014 – opened on July 19 to a line of loyal patrons waiting to get styled by the same familiar faces from the old shop. Designed and built by Friends & Family – a design firm owned by former FSC Barber partner Taavo Somer – the new shop was built from a 200-year-old reclaimed spruce barn in Sawkill, New York. With a Scandinavian ski-lodge aesthetic, the interior features seven custom-built barber stations, wall and ceiling all made from the barn-sourced wood. This is only the beginning of F.S.C.’s expansion however, as it plans to reopen a larger location in San Francisco that will house a clothing store, bar and barbershop as well.

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